Process - How we work
Subject Matter is a digital studio that specialises in creative strategy, design and development. We steer away from the jargon-heavy complexities of the industry and focus on what matters – people working with people.
Our approach is to warmly and clearly engage in meaningful conversation. For us, the priority is organically connecting to create an enduring and out-of-the-box vision for our clients.
Discovery & Strategy
Every great project begins with understanding. We dive deep into your business objectives, target audience, and market position to create a foundation for success.
Collaborating closely with your team, we formulate a strategic environment and roadmap that enables your business to expand and thrive in your preferred direction. This isn't about following a template – it's about crafting a unique approach that reflects your brand's personality and goals.
We ask the hard questions, challenge assumptions, and work together to define clear objectives that will guide every decision throughout the project lifecycle.
Design & Development
Digital development is our specialty. We specialize in building contemporary, scalable, and high-performing websites that propel your business forward.
Our technical expertise spans modern frameworks like React and Next.js, content management systems like Sanity, and e-commerce platforms including Shopify. But technology is just the tool – our focus is on creating experiences that resonate with your users and drive real business results.
We believe in clean, maintainable code and scalable architecture that grows with your business. Every line of code is written with performance, accessibility, and user experience in mind.
Launch & Growth
Launch day is just the beginning. As technology advances, we ensure you stay ahead with ongoing support and optimization services designed to help your business adapt and thrive.
From SEO optimization and conversion rate improvements to integration with marketing platforms like Klaviyo and Mailchimp, we provide the tools and expertise needed to maximize your digital presence.
Our comprehensive hosting and maintenance solutions mean you can focus on running your business while we handle the technical details, security updates, and performance optimization.